Print

The principles of Information Design are expressed very definitely in the field of Print Publishing, Advertising and Marketing. Print publishing includes books, newspapers, magazines, manuals and more. These mediums concentrate primarily on imparting information in a written and visual form. Advertising and marketing provide revenue to support the cost of production in some print mediums, such as magazines and newspapers. In addition to advertisements in publications, print advertising and marketing also includes collateral materials, such as brochures, posters, flyers, business cards, and more. Print advertising can be very small - such as business cards - or very large such as banners and billboards.

Graphic styles change over time, reflecting the current concerns and interests of the culture. However, the fundamental design principles - such as color, balance, and contrast - guide the effectiveness of all printed information through all stylistic periods.

The technology used to create printed media has changed dramatically since the introduction of the printing press. One of the most dramatic shifts in print technology has occured in the last few decades. The Digital Revolution is transforming many industries - and print publishing has been one of the first to be deeply impacted by the digitization of information. •